REI Co-Manufacturers With Airstream For Trailer At Entry-Degree Worth PointAnd

Airstream likes to co-brand its trailers, and its newest such enterprise discovered an ideal accomplice. The trailer marque is looking for youthful and youthful consumers to assist exchange, over time, the boomer demographic that created the decade-long increase in luxury-RV gross sales which has so drastically benefited Airstream.

REI Co-op is Airstream’s latest accomplice, serving to design a particular version that’s Airstream’s smallest mannequin, together with a variety of “sustainability attributes” and even launching a curated assortment of co-branded equipment that reach each the Airstream and REI manufacturers in a brand new manner.

“We’ve recognized for a very long time that we share a client profile with REI by way of being energetic, out of doors and adventurous,” Airstream CMO Mollie Hansen advised me. “We talked with them for a very long time about alternative ways we may discuss REI to our prospects, they usually may inform their members about Airstream. So that they had been a pure accomplice for a collaboration with a Basecamp mannequin.”

Airstream has begun taking orders and constructing the 16-foot-long REI Co-op Particular Version Basecamp Journey Trailer with a sticker worth beginning at $52,900. The RV maker put a particular concentrate on supplies, aerodynamics, towability, and intentonal options to reinforce sustainability attributes, Airstream stated, together with materials and laminates comprised of post-consumer-recyled supplies, a cutting-board sink cowl comprised of recycled paper, and cabinetry crafted from gentle and sustainably grown wooden. Extra sustainability options embody a recirculating water heater and an optionally available composting rest room.

“After we thought concerning the product and wored by way of what mannequin made sense, we wished to make it Basecamp as a result of our client goal for that product is straight consistent with [REI’s] client,” Hansen stated. “We wished it to be one thing the place if somebody had been tenting in a tent or contemplating a life-style with a journey trailer, this could be a straightforward level of entry: small and lighter-weight and simpler to tow.”

The special-edition trailer additionally comes with a 25-piece REI Co-op product equipment that features a particular picnic-table cowl and bench coves, a “Flexlite Dreamer” chair, choose OXO Camp Kitchen gear and different helpful equipment.

“We actually wished to collaborate with REI’s sustainability message, their artistic enter, their esthetic and this complete concept of not solely do you get a trailer however you additionally get gear to go together with it,” Hansen stated.

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