Pure Delights Hosts Annual Gross sales & Media Harvest Excursions

Yuma, Ariz. – Bard Valley Pure Delights hosted its annual harvest tour in September, bringing key retailer representatives from world wide, adopted by journalists and registered dietitians, to expertise Medjool date harvest in Bard Valley first-hand. 

Visitors on the tour have the chance to hand-harvest dates straight from the palm timber that are 20+ toes tall. Following their time within the groves, everybody toured each Datepac areas, the model’s state-of-the-art sorting and packing services. Throughout their time at Datepac, company had been tasked to hand-sort dates primarily based on ripeness degree. The overwhelming sentiment was awe on the precision and pace at which Datepac staff have been educated. One may name it an actual life “I Love Lucy” second, which leaves an enduring impression annually. 

The tour culminated with company having fun with a Medjool date-inspired meal by native famend chef Alex Trujillo underneath the celebrities amidst the date groves. Attendees acquired to get pleasure from a Tamarindo Date Margarita, Plant-based “Bacon” Wrapped Date appetizer, Candy Date Tamale with Chipotle Crema, Beet Salad with Date Balsamic, and lots of different scrumptious Medjool date dishes.

“A part of our strategic advertising efforts embrace deepening {our relationships} with consumers and influencers to point out first-hand what units Pure Delights aside as a model,” mentioned David Baxter, director of promoting for Pure Delights. “There are such a lot of issues individuals don’t notice about Medjool dates, so getting our companions up into the palms to select the fruit and watch the method all the way in which to packaging helps equip them to teach customers and proceed to drive the class.” 

“Certainly one of our favourite experiential occasions to throw annually is Pure Delights’ Medjool Date Harvest Tour,” added Beth Keeton, founder & CEO of Elephant Home PR. “There’s a direct empathy and respect constructed between the growers and our company after they see backstage at what it really takes – the time and ability, particularly – to place Pure Delights merchandise on the cabinets.” 

Influencers and media attendees on the second leg of the tour shared greater than 150 Instagram tales and posts and earned the model 7.5 million impressions from social content material throughout the two-day occasion. The tour additionally introduced in vital curiosity from different media and influencers for subsequent yr’s occasion primarily based on the content material shared by attendees this yr.

Caring, accountable, and tenacious are the phrases I’d use to explain the women and men who work to make Pure Delights the corporate it’s,” mentioned Kimberley Rose-Francis, RDN, CDCES, CNSC, LD. “Studying in regards to the particular rising situations, Datepac, and the precision that goes into the standard and meals security requirements has perpetually modified my perspective. Medjool dates aren’t simply plump, scrumptious fruits; they’re a labor of affection.”

For retailers occupied with attending subsequent yr’s Harvest Tour, please contact Neil Merritt at neil.merritt@bvdg.com

To maintain up with harvest and Pure Delights’ quarterly gross sales updates, join The Common publication right here. For extra details about Pure Delights, go to naturaldelights.com or contact Neil Merritt at neil.merritt@bvdg.com or (949) 226-9971.

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About Bard Valley Pure Delights®

Pure Delights® Medjool Dates, the main Medjool date model within the nation, is a naturally candy, entire recent fruit grown in Bard Valley on the intersection of Arizona, California and Mexico the place its very particular set of rising situations are met. Water conservation, sustainable vitality and reference to their group are the pillars of their group. The Bard Valley Date Growers lead the business in farming and finest harvest practices. Each farm is topic to the identical stringent certification course of to make sure that each Pure Delights Medjool Date is grown to exacting requirements. For extra data on Bard Valley Pure Delights, please go to naturaldelights.com.

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