Manchester Airport has launched its first multi-channel, multi-audience advertising campaign to showcase the breadth of locations it affords to the USA.
The #USADirect campaign will see the airport attain out to all areas of its catchment space that spans as far north because the Scottish Borders, south to the Midlands, east to Yorkshire, and west to Merseyside and North Wales.
Dedicated print and radio advert campaigns will go dwell through the eight-month campaign in Liverpool, Leeds, Birmingham and Newcastle.
These can be built-in with an aligned social media campaign and experiential occasions.
The campaign is ready to succeed in in extra of ten million individuals and can spotlight all of Manchester Airport’s 13 American locations.
Patrick Alexander, head of promoting at Manchester Airport, mentioned: “Manchester Airport continues to develop its lengthy haul providing, notably to America, which is one motive why now we have launched our #USADirect campaign.
“Another motive is a number of, smaller, regional airports have misplaced their connections to the USA, so what higher time to showcase the providing from Manchester, which has wonderful floor transport hyperlinks to those cities, making it a viable alternative for a direct flight to America.
“The multi-channelled approach will ensure we maximise reach and penetrate a range of audiences, ensuring key messages are delivered to the right demographic through the most appropriate medium.”
A wealth of USA locations have launched in the previous few years from Manchester together with Miami, Los Angeles, Atlanta, and Boston.
This 12 months additionally sees two carriers launch San Francisco.
Outside of London, Manchester is the one airport within the UK to supply these routes.
Manchester Airport is the UK’s third-largest with 25.6m annual passengers.