IT’S BEARS FOR BOOKS AT BUILD-A-BEAR AS BRAND CELEBRATES NATIONAL TEDDY BEAR DAY AND ITS ONGOING SUPPORT OF CHILDREN’S LITERACY

Construct-A-Bear Proclaims Three-Means Partnership With Construct-A-Bear Basis, First Guide, and Busload Of Books Tour, To Present 150,000 Free Books to Excessive-Want Communities Throughout The Nation

ST. LOUIS, Sept. 9, 2022 /PRNewswire/ — Construct-A-Bear Workshop ( NYSE: BBW) celebrates its favourite day of the 12 months right now, Nationwide Teddy Bear Day, with the launch of its latest furry pal, Learn Teddy, to assist its ongoing youngsters’s literacy efforts and encourage a love of studying amongst youngsters. This traditional brown bear has tremendous mushy fur with an irresistibly cute smile and may be paired with enjoyable clothes and niknaks, together with the brand new “My Weekend is Booked” tee and Guide wristie. Proceeds from every buy will go to assist Construct-A-Bear Basis and its partnership with First Guide. Construct-A-Bear Basis can also be donating 20,000 teddy bears to Title 1 faculties within the First Guide community to supply studying buddies to youngsters in under-resourced communities to assist construct self-confidence and a love of studying. Kids’s literacy is likely one of the core areas of giving at Construct-A-Bear Basis, which introduced its partnership with First Guide earlier this 12 months in honor of the model’s 25th anniversary. 

First Guide is the biggest on-line group of educators serving children dwelling in poverty, constructing a path out of poverty by means of academic fairness. In a three-way partnership between First Guide, Construct-A-Bear Basis, and the Busload of Books Tour, the organizations will present 150,000 free books to college students and educators in high-need communities throughout the nation.

All through the 2022-2023 faculty 12 months, Matthew Swanson and Robbi Behr—the writer/illustrator duo behind widespread image books and illustrated center grade novels comparable to The Cookie Chronicles sequence and In every single place Surprise—will spend the 2022-2023 faculty 12 months on the Busload of Books Tour. This final street journey will go to Title I faculties in all 50 states handing out free books to college students and lecturers who in any other case would not have entry to them. They will be joined on this journey by their 4 youngsters, the household canine and their very personal particular Learn Teddy. Watch Robbi and Matthew, together with their youngsters, make the very first Learn Teddy who will journey alongside on their journey over the following 12 months.  

Observe alongside as they chronicle their adventures on their Instagram channel 

“Schooling and studying are so vital to the trajectory of a younger kid’s life. Figuring out that entry to training and studying is a key indicator of a kid’s success by means of highschool and past is why we now have made this a core pillar of our Basis’s efforts,” stated Voin Todorovic, President of Construct-A-Bear Basis. “We’re happy that Construct-A-Bear Workshop is supporting our literacy efforts with the launch of Learn Teddy and the partnership with First Guide and the Busload of Books Tour.”

“We’re thrilled to be celebrating Nationwide Teddy Bear Day with a concentrate on studying and literacy. Septem-BEAR is the right time to launch Learn Teddy in assist of our model’s literacy efforts, with youngsters beginning a brand new faculty 12 months. Analysis exhibits studying to a stuffed animal can construct self-confidence with youngsters, and in addition be a therapeutic instrument, and our hope is that Learn Teddy will now encourage our youngest company to snuggle up with their furry pal and browse a favourite story,” stated Sharon Worth John, President and Chief Government Officer of Construct-A-Bear. “By partnering with First Guide and supporting our Basis’s efforts, we will work collectively to make sure that much more youngsters may have entry to a beloved e book and bear.”

“Our objective at First Guide is to supply children in underneath resourced communities with the books and sources they should be taught and thrive,” stated Dana Bond, Senior Vice President, Strategic Alliances for First Guide. “We’re so grateful for our magical partnership with Construct-A-Bear, taking {that a} step additional offering a comfy, reassuring studying buddy to encourage youngsters to interact in studying.”

ABOUT BUILD-A-BEAR FOUNDATION

Construct-A-Bear Basis provides just a little extra coronary heart to life by sharing hugs, inspiring creativity, and supporting these in want. A 501(c)3 group, Construct-A-Bear Basis’s core focus is to assist youngsters’s literacy packages as a path to social and academic fairness. Construct-A-Bear Basis additionally offers monetary and furry pal donations to organizations that assist youngsters’s well being and wellness, catastrophe aid, and households in want of important provides. Since 1997, Construct-A-Bear has donated greater than $22 million and 1.5 million furry pals to charitable causes world wide. For extra info, please go to www.buildabearfoundation.org

ABOUT BUILD-A-BEAR®

Construct-A-Bear is a multi-generational world model targeted on its mission to “add just a little extra coronary heart to life” interesting to a wide selection of shopper teams who benefit from the private expression in making their very own “furry pals” to have fun and commemorate life moments. Practically 500 interactive brick-and-mortar retail areas operated by means of quite a lot of codecs present company of all ages a hands-on entertaining expertise, which regularly fosters an enduring and emotional model connection. The corporate additionally provides partaking e-commerce/digital buying experiences on buildabear.com together with its on-line “Bear-Builder”, the animated “Bear Builder 3D Workshop” and its age-gated adult-focused “Bear Cave“. As well as, extending its model energy past retail, Construct-A-Bear Leisure, a subsidiary of Construct-A-Bear Workshop, Inc., is devoted to creating partaking content material for youths and adults that fulfills the corporate’s mission, whereas the corporate additionally provides merchandise at wholesale and in non-plush shopper classes by way of licensing agreements with main producers. Construct-A-Bear Workshop, Inc. posted whole income of $411.5 million in fiscal 2021. For extra info, go to the Investor Relations part of buildabear.com

ABOUT THE BUSLOAD OF BOOKS TOUR

Creator/illustrator duo Mathew Swanson and Robbi Behr will spend the 2020-2023 faculty 12 months touring the nation in a tiny dwelling faculty bus, visiting Title I elementary faculties in all 50 states, doing shows on artistic empowerment, giving freely 25,000 books, and facilitating the first-ever large-scale examine of how writer/illustrator visits affect literacy and creativity amongst elementary age college students.

SOURCE Construct-A-Bear Workshop


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