IMC expands First Look traits program to Atlanta market

ATLANTA / LAS VEGAS — Worldwide Market Facilities is increasing its development forecasting program, First Look, to cowl nationwide traits in its winter 2023 presentation, with the launch of First Look East.

First Look East will discover at Atlanta Market, whereas First Look West will proceed to spotlight influential product at Las Vegas Market. The interactive packages will showcase these traits by way of product out there on the markets by way of shows, programming, guides and extra on the Jan. 10-16, 2023, Atlanta Market and Jan. 29-Feb. 2, 2023, Las Vegas Market.

“With the enlargement to Atlanta Market, First Look turns into the primary of its form, an actionable nationwide development program that offers patrons the instruments to supply must-have merchandise in actual time,” stated Dorothy Belshaw, IMC government vice chairman, chief buyer and advertising officer.

First Look will discover three traits at every of the 2 winter markets: one shared nationwide development and two traits distinctive to the East and West Coast markets.

The nationwide development to be shared throughout each markets is Amplify. The message/temper focus of Amplify is upbeat, hip, irreverent, uplifting, honest, easy, rousing, festive and persuasive. Related merchandise are dwelling furnishings, presents, textiles, tabletop, private equipment and seasonal merchandise with written phrases, badges, messages, motifs and symbols.

Tendencies particular to Atlanta Market are:

  • Care is in regards to the consideration we give to our family members, our properties, our pets, our communities and ourselves. Related merchandise are eating room, upholstery and accent furnishings; ornamental equipment; lighting; cozy textiles and space rugs; tabletop; pet merchandise; private care; candles with scents that nourish and revitalize; and treats, snacks and packaged items with healthful substances.
  • Discover tracks shoppers’ pursuits in a vignette that options the whole lot from furnishings impressed by journey and beloved locations to favourite pastimes and acquisition of latest abilities. Related merchandise are comfort-forward seating; accent tables; media consoles and writing/laptop computer desks; cozy textiles; plush space rugs; video games and crafts; housewares; gourmand; on-the-go equipment and extra.

The 2 traits particular to Las Vegas Market are:

  • Nuance – Neutrals and contrasts rule at the start of 2023, particularly mixtures that group matte finishes in black, darkish grey, and cocoa with golden hues equivalent to wheat, sand and washed-wood finishes. Related merchandise are eating room, bed room, upholstery and accent furnishings; ornamental equipment; lighting; wall decor, textiles and space rugs; tabletop; candles; private equipment and extra.
  • Enterprise – Whether or not journey or a much less strenuous journey, Enterprise can embody backyard equipment, scenic vistas and new floral traits. Related merchandise are furnishings that mix high-end Lodge with Southwest-inspired thrives; on-the-go gear and equipment; activewear; sunblock and hydration merchandise; backyard equipment and garden-inspired presents; candles; and snacks.

FIRST LOOK East and FIRST Look West are explored by way of three pre-market and at-market displays by Julie Smith Vincenti of 9 Muses Media. The First Look East seminar is Jan. 10 at 2 p.m. ET at Atlanta Market.

The First Look West pre-market webinar is on Jan. 18 at 1 p.m. PT and at-market seminar is Jan. 24 at 1:30 p.m. PT throughout Las Vegas Market.

See additionally: We’re wanting ahead to Las Vegas Market … you may, too!

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