Hudson extends retail contract at Birmingham-Shuttlesworth Worldwide Airport

Hudson, a Dufry firm and journey expertise chief with greater than 1,000 shops in airports, commuter hubs, landmarks and vacationer locations throughout North America, revealed its reimagined retail portfolio at Birmingham-Shuttlesworth Worldwide Airport (BHM).

As a part of a seven-year contract extension, Hudson reworked 4 of its current retail areas in BHM into domestically themed shops and launched a brand new specialty model Automated Retail unit. 

With a footprint of greater than 5,000 sq. toes, these new ideas honor Alabama’s tradition and necessary place in American historical past whereas making a model expertise uniquely positioned for the airport and its extra than 2.5 million annual vacationers.

Hudson formally unveiled the brand new shops throughout a ribbon-cutting celebration on August 24, with Birmingham Mayor Randall Woodfin; Lee Sentell; photographer for The Official U.S. Civil Rights Path Ebook, Artwork Meripol; and different distinguished group leaders in attendance.

The brand new shops are positioned all through concourses A and C, and the Automated Retail unit is affixed to Hudson’s different journey comfort retailer, Hudson Vulcan. A number of shops provide self-checkout registers.

Vacationers will discover an assortment of merchandise made in Alabama all through Hudson’s retail choices. This additionally features a long-standing partnership with native Airport Concessions Deprived Enterprise Enterprise (ACDBE) Accomplice Irmatean Watson, Inc.

The shops embrace:

Civil Rights Path Market by Hudson: In a first-of-its-kind idea, this journey comfort retailer pays homage to the historic civil rights motion and the U.S. Civil Rights Path. By a partnership with Lee Sentell, writer of “The Official U.S. Civil Rights Path: What Occurred Right here Modified The World,” the storefront dons an official timeline and highly effective imagery of the nationwide and native civil rights actions. 

Magic Metropolis Market by Hudson: The shop’s product choice boasts native choices starting from “The Magic Metropolis” branded attire to meals merchandise produced in Birmingham, along with journey necessities and electronics from Apple, Bose, Brookstone, and different main manufacturers.

Candy Dwelling Alabama by Hudson has choices throughout the classes of Media, Necessities, and Market along with Locations, which supplies a distinctly Birmingham purchasing expertise with Candy Dwelling Alabama merchandise.

Alabama Sports activities Connection provides sports activities memorabilia and attire, with a big choice of branded merchandise from universities in the encompassing space, together with Miles Faculty, Samford College, and UAB: The College of Alabama at Birmingham.

Automated Retail: Redefining the normal merchandising expertise, Automated Retail is a 24/7 specialty retail model vacation spot particularly tailor-made to the native market. Automated Retail at BHM options equipment from Glad Socks, and furry associates carrying College of Alabama attire in an Automated Teddy Machine from Construct-A-Bear Workshop.

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