EasyHotel boosted by ‘pent-up’ enterprise demand

European price range lodge chain easyHotel has seen gross sales get well strongly in current months helped by “pent-up demand” from enterprise travellers.

The corporate stated that complete gross sales reached £62 million throughout all properties throughout the 12 months to the top of September 2022, with gross sales for October up by 78 per cent on the identical month in 2021.

EasyHotel stated that its revPAR (income per accessible room) had elevated by 37 per cent year-on-year because it gained market share, which was effectively above the ten per cent improve recorded throughout the broader price range lodge sector.

The corporate gives a spread of 42 owned, leased and franchises properties in Europe, and plans to greater than double its portfolio to 100 resorts by 2026, helped by the addition of 51 new properties that are attributable to open over the following 18 months.

Hurt Meijer, chairman of easyHotel, stated the corporate had proven “resilience” throughout the pandemic and had seen a “return to robust buying and selling” this 12 months.

“We’re additionally making good progress with our formidable growth plans to develop into the European chief in reasonably priced, low-carbon resorts,” added Meijer.

“We lately introduced the buy of eight Benelux franchise resorts as a part of our European development drive and have thrilling plans within the pipeline to capitalise on the pent-up demand for journey from each enterprise and leisure travellers.” 

EasyHotel highlighted its properties in Glasgow and Barcelona for his or her “significantly robust” gross sales, which had been boosted by the rescheduling of main worldwide occasions. Current openings in Oxford and at Paris Charles de Gaulle airport in France have additionally “carried out effectively”.

The following franchise property to open in Europe shall be positioned in Madrid’s Atocha district – the 230-room lodge is because of debut later this 12 months.

Karim Malak, CEO of easyHotel, added: “Our strategic deal with providing low-carbon, high-quality, reasonably priced resorts has underpinned robust buying and selling restoration in 2022. 

“In an inflationary financial system, the power of the easyHotel model and our potential to supply our clients glorious worth have been key drivers behind our development in market share. 

“The relaunch of our model promise – tremendous simple, tremendous worth and tremendous low carbon, has been significantly essential in serving to us construct on this additional, interesting to new clients in search of extra sustainable, fuss-free and reasonably priced lodge stays.” 

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