WEST HOLLYWOOD, Calif., Aug. 30, 2022 /PRNewswire/ — The main influencer administration firm Digital Model Architects (DBA), a United Expertise Company (UTA) firm, introduced immediately that it has acquired golf advertising and marketing and digital expertise administration firm, Digital Golf Collective (DGC). The addition of DGC to DBA’s portfolio serves to develop the corporate’s footprint into the sports activities trade, reinforcing DBA’s continued progress in tandem with the quickly evolving creator economic system and additional exemplifying how boundless the influencer trade has grow to be.
DBA will leverage its experience in digital expertise administration, model improvement and in depth useful resource community to develop upon DGC’s present alternatives and capabilities in digital expertise illustration, model advertising and marketing, social media administration and strategic partnerships inside sports activities and life-style.
“From our first assembly, I used to be instantly struck by the imaginative and prescient Jess and Sean laid out and the way seamlessly it aligned with our personal perspective on the world of content material creation,” mentioned Penchansky. “Their success in such a distinct segment space is indicative of their artistic strategy and I’m thrilled that they’re a part of the DBA crew. Collectively we can develop alternatives for our purchasers and evolve our enterprise in recent methods.”
Based by seasoned advertising and marketing executives and entrepreneurs Jess McAlister and Sean Guerrero, DGC was born out of ardour and the immense alternative throughout the golf trade to handle technique and branding for main creators, manufacturers, occasions and tournaments. All of DGC’s particular person digital expertise and branding purchasers, together with Tisha Alyn, Ryan Rustand and Cassandra Meyer, will be a part of DBA’s roster of main digital expertise. Underneath DBA, DGC’s day-to-day operations will proceed to be run by McAlister and Guerrero, who will dually report into DBA CEO Raina Penchansky and SVP of Finance AD Rastogi.
“After creating and shaping the influencer advertising and marketing economic system inside golf, that is an thrilling second for the way forward for DGC and our purchasers,” mentioned McAlister and Guerrero in a joint assertion. “As golf retains trending upwards because the quickest rising phase in sports activities, the timing could not be higher for us to affix the expansive networks of DBA and UTA.”
“The partnership between DBA and DGC will enable each corporations to capitalize on the numerous alternative throughout the multi-billion greenback golf trade,” mentioned Rastogi. “With the sizable enhance in spending throughout tools, attire, equipment, leisure, journey and life-style, this partnership is a logical subsequent step in our progress.”
The acquisition additional marks the chance to broaden the dialog round golf as a way of life throughout the creator economic system and amplify the constant disruption of conventional leisure.
About Digital Model Architects
Digital Model Architects is the trade chief within the influencer administration and advertising and marketing panorama, representing a world-class portfolio of social media-oriented personalities, creators, and publishers whose complete attain spans over 450 million. Based in 2010, DBA was the primary digital influencer administration firm to acknowledge the rise of recent media voices and handle them as particular person expertise. In 2015, DBA launched Digital Model Merchandise (DBP) to empower its expertise and different digital-native properties in growing, manufacturing and promoting their very own merchandise. In 2018, DBA launched Pricey Media (DM), a women-focused podcast community that hosts over 50 exhibits fronted by top-tier expertise with a mixed following of greater than 60 million throughout social channels.
About Digital Golf Collective
Digital Golf Collective is a minority-owned full-service advertising and marketing and expertise model administration firm centered on the golf trade. Based by two of the main digital and branding leaders in golf, DGC was born out of necessity, giant scale alternative, and keenness for the best sport on this planet. DGC represents and works with the market share of main influential voices and types inside golf immediately. With the founders having launched and created the influencer economic system throughout the golf trade, DGC goals to maneuver the sport ahead for what the longer term holds for the game, creators, media, and its companions.
SOURCE Digital Model Architects