CEO Highlight: Katerina Petropoulou – Founder and Managing Director at Hotelising

Katerina Petropoulou is an skilled within the lodge trade in Greece. After a few years {of professional} expertise in main lodge chains in Greece and overseas, she determined to take the subsequent step in her profession by founding Hotelising. The corporate focuses on lodge income administration. Immediately, Hotelising’s portfolio consists of 25 lodges throughout Greece and lots of partnerships overseas, whereas the corporate lately launched a brand new idea referred to as «Neoclassical Inns». It’s an affiliation for all Neoclassical Inns situated in Greece and overseas.

Katerina Petropoulou analyzes in CEOWORLD journal how the lodge income administration technique developed following the Covid-19 pandemic, whereas she lists the brand new traits within the lodge trade for the approaching years. It’s value proceed studying Katerina Petropoulou’s interview in CEOWORLD journal. 

Q: What number of years of expertise do you may have within the lodge trade and the way did you resolve to discovered Hotelising?

Katerina Petropoulou: I studied Tourism Administration in Greece after which I adopted up a course in Lodge Income Administration at Cornell College. After 10 years {of professional} expertise in main lodge chains in Greece and overseas, I made a decision to take the subsequent step in my profession. 

So, in 2012 I conceptualized and launched Hotelising, an organization centered on lodge income administration. My abilities and wealthy data within the subject of Gross sales Income Administration within the lodge trade, helped me to supply excessive finish companies to hoteliers and private care. Our lodge portfolio consists of 25 lodges throughout Greece.  

Katerina Petropoulou

Q: Are you able to briefly describe the principle goal of Hotelising? 

Katerina Petropoulou: Hotelising is a dynamic lodge gross sales administration firm, specializing in rising their income. Creating lodge gross sales methods from scratch, we obtain the absolute best monetary outcomes, all the time contemplating the character, dimension and dynamics of every lodge. With the help of income administration instruments and the monitoring of historic statistics, we decide the suitable costs and obtain the utmost doable profitability. 

We continuously monitor the newest traits in lodge income administration and handle to maximise lodge income, steadily lowering OTA’s commissions. We provide companies designed for every lodge enterprise individually, from metropolis lodges to luxurious boutique lodging, making a personalized program of actions that matches the profile of every lodge. 

Q: How has the lodge income administration technique developed following Covid-19? 

Katerina Petropoulou: It’s an undeniable fact that the COVID-19 pandemic had a terrific impression on income administration processes and the way income administration techniques are supporting these modifications. 

At Hotelising we sourced new, future-focused information, new demand patterns, traits and influences on occupancy had been acknowledged and analyzed, by our crew members. We set ourselves up for future success, by evolving from the normal rooms-revenue mannequin in direction of a complete income administration strategy. 

We examined the market as a complete, which gave us a extra well-rounded picture of demand shifts in our market and a greater likelihood to dynamically adapt our charges and win enterprise. We applied an upselling and cross-selling program for every of our lodge. On high of driving income, this accommodated our company’ need to customise their stick with add-ons. One other development value mentioning is the convergence of income administration and digital advertising and marketing by way of producing demand. 

Q: What number of partnerships does Hotelising depend in its portfolio in Greece and overseas? Are you able to title a few of them? 

Katerina Petropoulou: Hotelising has created a portfolio which incorporates 25 lodges in Greece. Primarily our lodges are situated within the Greek islands. Though, this yr we’ve got added 3 new lodges within the Athens capital, which supplies us the chance to develop new alternatives. Our lodges are boutique lodges, with supreme magnificence and companies. Our purpose is to incorporate in our portfolio medium dimension lodges, which have a personality and a narrative behind their names or buildings- which may spark our visitor’s creativeness. 

I’m happy to announce to you a brand new idea referred to as ‘’ Neoclassical Inns’’ that Hotelising has created, which is an affiliation for all Neoclassical Inns situated in Greece and overseas. That is the venture that we’ll work with ardour with a purpose to develop its consciousness.  

Q: How do you see the way forward for the lodge trade within the subsequent few years? What are Hotelising’s future plans? 

Katerina Petropoulou: My private strategy is that for the approaching years the lodge trade can be centered on sustainability, environmentally-friendly designs and security. The expertise of journey will alter as buyer expectations have modified. 

Additionally, lodge house owners will goal extra on new applied sciences, social media and digital practices. The after covid interval created a tradition of innovation, which performed a big position within the capacity of organizations to adapt to the modifications of the previous yr. That means lodges will maintain their deal with expertise with a purpose to analyze and report market’s development in addition to plan their enterprise technique. 

Hoteliers should additionally deal with workers and human capital that are the way forward for the hospitality trade. An skilled and secure crew of workers can assure productive ends in the hospitality enterprise. So, lodge house owners must create the suitable situations with a purpose to maintain their crew members blissful and engaged.

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