Graham McGregor is a advertising and marketing adviser. You will get his free advertising and marketing information ‘The Plan B Gross sales Resolution’ at www.simplemarketinganswers.com.
OPINION: I had the pleasure of taking a brief abroad vacation to Singapore and the Maldives, and I used to be reminded of some invaluable advertising and marketing classes throughout my vacation.
Listed here are simply a few of these classes.
* Little issues to reinforce your customer support – and your backside line
* Learn how to get constructive media publicity
* The place is your ‘acres of diamonds’ advertising and marketing area of interest?
The private contact makes a giant distinction
Once we arrived in Singapore initially of our brief vacation, we had booked a driver to take us from the airport to our lodge.
The motive force was named Zane and he was pleasant. He informed us attention-grabbing tales about what was taking place in Singapore and made us really feel actually welcome.
We stayed in Singapore for a number of days after which flew to a stunning resort within the Maldives.
We arrived again in Singapore for a few days earlier than our journey again house to New Zealand.
Sadly Zane was not out there to choose us up from the airport as he had a household dedication, so we took a standard taxi from the airport to our lodge.
The taxi driver did not chat in any respect. He simply drove us to the lodge and allow us to out.
Now the taxi journey was cheaper than the drive with Zane. Nonetheless, I’d a lot somewhat have paid extra and had Zane take us from the airport to the lodge as a result of he made us really feel welcomed and particular.
In different phrases, it was the non-public contact that made all of the distinction.
Give folks greater than they count on
Within the Maldives we stayed on the Pullman Maldives resort for 5 days of relaxation and rest.
We had a stunning over-the-water villa. Once we went into our villa we seen that it was greater than twice as good as what we have been anticipating.
As a substitute of being nice, the villa was merely superb.
A lot of different friends we’ve spoken to have mentioned the villa they have been staying in was beautiful and much better than the images they noticed on the web site.
Now the photographs on the web site are good. It is simply that the precise villas (and in reality the entire resort) was much better than these photographs.
So my advertising and marketing lesson right here is straightforward: give folks greater than they count on in every part you do.
It is a super-simple approach to get them speaking positively about you.
Make folks really feel good
One of many issues I seen about our trip on the Pullman Maldives Resort was the quite a few issues the employees did to make us really feel nice.
For instance, when having a drink at one of many bars, a singer came visiting and thanked me for coming and requested me the place I used to be from.
I informed him New Zealand. We then went and had dinner at a restaurant.
A couple of hours later we visited the bar once more and the singer mentioned: “This subsequent track is devoted to my associates from New Zealand.”
That little contact made us really feel particular.
There have been many little moments of pleasure like this that occurred all through our keep, and so they all added as much as an expertise the place we felt nice more often than not.
Mix that with the beautiful location and superb facilities and the resort is a spot we might be recommending to folks for a really very long time.
Alternatives are all over the place
I used to be chatting to one in all my fellow friends at our luxurious resort within the Maldives.
The visitor was a retired builder from Australia and he informed me about a chance he had seen the place he might personally remedy an enormous downside dealing with luxurious resorts all all over the world.
The chance the builder seen was quite simple to know and was primarily based on him noticing a number of issues through the first 24 hours of his vacation on the resort.
I liked the best way he noticed this chance, which I had not seen in any respect.
It jogged my memory that good alternatives are all over the place.
There’s all the time a Plan B
We had a little bit of a glitch attending to our pretty resort within the Maldives. We have been booked to fly direct from Singapore to the Maldives at 8.30pm on a Saturday.
We arrived early on the airport and joined a big queue for a number of hours. Then at 7pm we have been informed our flight was cancelled and would go away in 24 hours.
Some fast checking confirmed that each one direct flights from Singapore to the Maldives for the subsequent 24 hours have been totally booked.
So it regarded like we have been going to overlook out on one full day of staying on the pretty Pullman Resort.
Nonetheless, destiny stepped in and jogged my memory there may be all the time a plan-B choice.
A pleasant Indian gentleman approached me and defined that he lived in India and was in the identical place as we have been.
He had booked a keep at a resort within the Maldives and was on the identical cancelled flight as us.
So what he had finished was ebook a visit on one other airline that left at 4.30am the subsequent day and flew to India.
The flight had a quick stopover for 2 hours after which continued on to the Maldives.
We instantly booked tickets on this airline and earlier than we knew we landed at Bengaluru airport in India.
And a few hours later we arrived on the Maldives.
Now here is the attention-grabbing a part of the entire expertise. Our authentic flight to the Maldives arrived late within the night. So we had booked to remain at a lodge by the airport for the evening. The following morning we’d take an area flight out to our resort.
The brand new flight (through India) arrived proper on time to catch that very same native flight. So we arrived on the resort on the proper time and didn’t miss out on one full day of our vacation.
It jogged my memory that there’s all the time a plan B when you could have a glitch. Typically you simply want another person to level it out to you.
There are many advertising and marketing classes everytime you journey. Actually, there are invaluable advertising and marketing classes round you day-after-day.
What advertising and marketing classes have you ever been reminded of this week in your individual life?